Al-Raee Group of Companies (Karachi)

Al-Raee Avenue, Block 17, Gulshan-e-Iqbal, Karachi.

Graphic Designer / Media Manager (Aug 2002 to March 2003)

In August 2002, I was appointed as Graphic Designer and Media Manager to launch advertising campaign of the Carlton Hotel Karachi. I started advertisement through news papers, magazines, hoardings, billboards, flyers etc. I launched a privilege membership card “Carlton Classic”. The campaign was launched through best possible Medias, a telemarketing team for contacting target audience under my supervision, and response from our potential customers came out outstanding. For month of Ramadan I started “Lucky Draw at Iftar-cum-Dinner” and got a different sponsor, Qatar Air Lines provided us Dubai return ticket for two, every day. This great offer to customers played a great role to increase the business.